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Binge-watching as a cultural milestone: changes in audience behavior in the era of streaming
Procházka, Jiří ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This diploma thesis, entitled Binge-watching as a cultural milestone: changing audience behaviour in the streaming era, examines audience behaviour in the context of streaming platform use. The thesis examines both the most prominent trends in the consumption of media content using streaming platforms and the changes in this behaviour caused by streaming platforms. The theoretical part presents the context of streaming platforms available in the Czech Republic, the development of series production and the evolution of ways of consuming series content with respect to available technologies. The thesis also presents significant current trends in viewing behaviour. The research focuses on users of streaming services and their audience habits when watching films and series. Its aim was to define the factors that influence audience viewing behaviour, audience motivations for viewing and changes in this behaviour as they move from consuming media content through broadcast television and illegal pirate websites to using VOD services. Grounded theory was chosen as the research method, based on which several levels of coding and subsequent thematic analysis were conducted. The practical part presents the categorised thematic units that emerged from the coding and then presents the results of the work. The...
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Behaviour of the czech user on media platforms Video on Demand
Kahánek, Adam ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
In the last decade Video on Demand (VOD) services are becoming the centre of audiovisual entertainment consumption. American company Netflix is currently the biggest player on the market. Thanks to growing base of viewers it has become big competitor even for big hollywood studios. Those studios don't want to lose the track in this new, popular segment of on-line entertainment, therefore they are also coming out with their own platforms. Viewer's habits on VOD services has many specifics, for example in ways of consumption or in choosing the content. The subject of this thesis is to capture allround behaviour of czech user on VOD platforms.
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Local production as a future for Netflix? Comparison of business strategy when entering selected European countries
Carhounová, Kristýna ; Kruml, Milan (advisor) ; Růžička, Daniel (referee)
This diploma thesis deals with the current phenomenon of video on-demand and the strategy of the streaming company Netflix when entering the European market. In the opening chapters it is necessary to explain the boom of the video on-demand services (VoD) in the context of television history and its position in relation to traditional linear broadcasting. Subsequently, the dramaturgical line and the programming offer of the company are presented , which is undoubtedly a competitive advantage of Netflix. In this context, Netflix's biggest competitors and their approach to production of original content are mentioned. The challenges Netflix is facing in its international expansion are also mentioned, including the need to tailor its offer and produce local content when entering new markets. Afterwards the European market as a whole is analyzed with regard to the specificities of the region and the key steps that were necessary to successfully start doing business on the continent. Last but not least, the thesis examines the position and development tendencies of Netflix in the field of original production in selected three European markets - Norway, France and the Czech Republic. In this part, Netflix is compared to other VoD competitors in these markets as well as by established players such as...
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